Product logos, modular literature system, and exhibit graphics for commercial cargo terminal operations software developer
Tideworks Technology is the information technology division of SSA Marine, one of the world’s leading providers of cargo handling services. Their line of software products is designed to help shippers and terminal operators coordinate every facet of the shipping process seamlessly, from cargo tracking to vessel stowage to terminal design. We developed a visual brand for these products that functions as an easily-identifiable, cohesive family, yet each product logo and its corresponding collateral are uniquely defined by color variations and other quick-to-recognize visual cues.
The literature system we crafted for them is meant to encompass every facet of Tideworks’ products and services, yet it is modular enough that components of it can be updated easily without the need for an overall reprint. Additionally, we provided the client with electronic data sheet templates and a photo library, so that they could easily and economically update layouts internally.