Employee education marketing campaign for international travel company

We worked with travel giant Expedia on a year-long internal marketing campaign for their employees. The purpose was to educate and increase awareness among staff at all levels about technology-related security concerns and best practices. Our approach takes a light-hearted and whimsical look at the subject matter in an attempt to engage employees in what could otherwise be seen as a dry or unappealing subject.
The campaign included a variety of deliverables and giveaways to engage the staff in more tactile, non-traditional ways than posters or emails. Each series within the year-long campaign takes its own unique visual approach while still incorporating certain consistent campaign brand elements to reinforce brand recognition of the campaign by employees, as well as retaining consistency with Expedia’s corporate parent brand.