Corporate website and catalog for specialty wood products supplier
When you visit Architectural Woods’ corporate offices, you are greeted with exquisite, warm wood accents in every direction and homages to fine woodworking traditions in the form of historical images and antique tools elegantly displayed all around. Yet their visual brand that they presented to their customers in their website and catalog didn’t reflect any of that same warmth and attention to detail.
We set about changing this by introducing warm colors and references to wood textures and fine woodworking throughout. There is also a tactile quality and sense of technical precision in these layouts that was lacking previously in their marketing materials which speaks to the excellent customer service, premium products, and constant innovation that they provide.