Bender Wasenmiller Custom Builders

Logo, business stationery system, and website for high-end residential contractor

Over several decades, father and son Don and Steve Bender built a well-earned reputation for high-quality, high-end residential construction and customer service. Following the retirement of the elder Bender, longtime associate Henry Wasenmiller was elevated to owner/partner and the company approached us to help them develop a visual brand for the new partnership.
Since the Bender name was well established within the community and had a certain brand equity, we incorporated the name prominently in our logo solution along with subtle visual references to construction and building with the use of nails in the letterforms. Clean lines, cool sophisticated colors, high-end photography and minimal design all reinforce the undeniable quality of the company’s work.

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