Bender Wasenmiller Custom Builders

Logo and business stationery system for high-end residential contractor

Over several decades, father and son Don and Steve Bender built a well-earned reputation for high-quality, high-end residential construction and customer service. Following the retirement of the elder Bender, longtime associate Henry Wasenmiller was elevated to owner/partner and the company approached us to help them develop a visual brand for the new partnership.
Since the Bender name was well established within the community and had a certain brand equity, we incorporated the name prominently in our logo solution. Our  solution also includes subtle visual references to construction and building with the use of nails in the letterforms.